Are You in the Top 1% of Your State?

You read so much lately about the “one-percenters”, and the politicians never stop talking about them. It is usually in very negative terms. I hear friends and associates blasting them as being the cause of every problem in America. And policy makers spend a lot of time talking about income distribution, with a focus on the top 1%.However, many of the people I know who are making these derogatory statements don’t realize that THEY ARE THE 1%.

Continue reading

Young Adults Have the Highest Rates of Moving Compared to Other Age Groups

The most common reasons for moving among all age groups are related to jobs, housing and family. Many of these moves are made between the ages of 18-34, an age group marked by the various life course transitions associated with moving.

These events include getting or changing a job, going to college, getting married and having children. Continue reading

The Power of Shaking Hands

75% of business leaders indicate that in-person collaboration is critical to success, affecting business outcomes more than other forms of communications. Yet today, more than 60% of business communications do not appear in real time.

These less effective communications challenge productivity; it takes as much as 4 times as long to communicate messages electronically than in person. Continue reading

Stop Saving Pennies on Creative

You’ve noticed that the highest priced restaurants are usually the busiest. Because they are the best.

You’ve noticed the high quality gifts you give are usually the ones the recipients rave about. Because they’re the best. It doesn’t matter if you’re spending $20 or $200 or thousands – quality matters.

The same is true with creative services. Continue reading

Seasonality of New Movers

While people move every month, the majority of them move during the summer months, influenced by both the school calendar, and the better weather. June, July and August each have 13% of the annual new movers. In just three months, almost 40% of all moves take place.

This is an important factor for the direct marketing industry. If you are successfully mailing a catalog or non-profit fund raising offer to new mover names, this is will obviously impact on your budgeting. If you are using this for lead generation, your lead flow will vary dramatically from one season to the next.

The following chart details the seasonality trends of new movers. Continue reading

Share of Young Adults Who Move Hits 50-Year Low

U.S. mobility for young adults has fallen to the lowest level in more than 50 years, as cash-strapped 20-somethings avoid buying homes, and refrain from major moves in a weak job market.

The new 2013 figures from the Census Bureau, which reversed earlier signs of recovery, underscore the impact of the sluggish economy on young people, many of them college graduates, whom demographers sometimes refer to as “Generation Wait.” Continue reading

Where Do Mover Lists Come From?

PRE-MOVERS…

PRE-MOVERS are homeowners who have just listed their current homes for sale. These new listings of homes for sale are available on multiple public domain websites, including websites that offer ‘for sale by owner’ homes. Each week we accumulate the addresses of these homes. We also capture the asking price of the home. We then match them against our massive consumer name database to determine the name of the owner. There are about 85,000 new listings each week. These names, by definition, are 100% homeowners.

NEW MOVERS…

There are three common sources for New Mover names. Continue reading

Risk Reversal

Risk reversal is a strategy that transfers some, or all, of the risk of a transaction from the buyer to the seller. The seller agrees in advance to make things right if the purchaser doesn’t end up satisfied.

While this strategy may feel uncomfortable to you, remember that you – as the seller – can spread your risk among many customers. Your customer can’t do the same.

By eliminating the risk of purchase, you’ll close more sales and eventually make more money than what you’ll lose if some customers take advantage of your generosity.

Basically, your customer will make the decision of whether or not to buy from you based on two distinct factors: Continue reading