Don’t Underestimate the Importance of Mailing to New Parents

Families who have had a child in the last 12 months are three times more likely to take out Life Insurance. That’s the conclusion of a research project recently conducted in the UK.

But there’s more. New parents are three times more likely to get a mortgage. They are twice as likely to change cars and 20% of them will take out new homeowners insurance and/or new auto insurance.

And first time parents are seven times more likely to buy a house.

Because of the tremendous amount of purchasing, and changes in buying behavior associated with a new baby, new parents are wonderful prospects. Avrick Direct compiles the best pre-natal and new parent lists in the country. We have around 85,000 pre-natal mothers per month, and you can select by trimester. And we have over 125,000 new parents each month, and you can select by the age of the infant in months: 1-3, 4-6, 7-9 and 10-12.

Dozens of catalogs mail to these lists with excellent success. Financial services of all kinds, insurance offers, wireless telephones, in-home security, automobile clubs, etc. are all mailing these lists profitably.